Senior Director - Data Analytics and Strategy (Digital Marketing)

Job description

Summary

The Senior Director of Data Analytics and Strategy at Continuum will help our clients drive innovation and performance improvement in digital CRM, customer retention and acquisition marketing programs. Reporting to our Vice President, Operations, he/she will lead the practice as a revenue center, working with a cross-functional team of data, technology, and program management professionals.


This is an exciting opportunity for the right candidate to work with major global brands like Google, YouTube, etc. with large (billion+) global audiences, the latest technologies and complex marketing mixes in digital channels: email, push, in-app, SMS, etc.

Requirements

Responsibilities

  1. Build Data & Strategic Services Practice
    • Work with account teams to develop and offer strategic solutions to clients across digital channels
    • Identify potential new clients and create opportunity/proposals with clients to provide additional services

  1. Drive improvements in existing clients’ program performance
    • Analyze performance metrics across digital channels and create actionable insights into how to drive the best in class retention marketing programs
    • Create/propose the right marketing mix recommendations for clients based on client growth needs
    • Create/propose testing/measurement plans to clients to drive growth for key growth KPIs
    • Create and manage a training plan for account management/project management team to be able to make one off campaign insights and provide recommendations to clients

  1. New (external) Business Development
    • Work with business development leadership team to understand prospect needs, help design operational and strategic solutions, and assist in the sales process
    • Create industry marketing studies based on info from outside sources and Continuum POV on marketing landscape

The Successful Applicant

  • 9+ years of work experience in various areas of digital marketing focused on retention marketing
  • 4+ years of marketing strategy focusing on X-channel support with emphasis on data and analytics - in a marketing services company or agency
  • Ability to analyze complex marketing data sets across email, web, mobile, and other digital marketing channels/campaigns to create the right reports visually that tells a story
    • Proven track record for leveraging statistical and analytical methodology and tools to solve business challenges
    • Experience providing a quantitative analysis and effectively present business findings and propose next steps to clients and leadership
  • Demonstrated capability for developing and understanding strategy from A/B testing to creating the right program marketing mix
  • Ability to work across teams, build relationships and influence managers
  • Love to solve diverse puzzles and can create and effectively communicate their mental model for how to solve it
  • Comfortable in a dynamic, entrepreneurial, and always evolving startup environment
  • Excellent written and oral communication skills.


What's on Offer

Competitive base salary; PTO; benefits; remote/flexible working